The first thing to remember when selling your home,
“It’s Not Personal”

While your home is your pride and joy and filled with a lifetime of memories and keepsakes, putting your house on the market for sale is a whole different story.
It’s now a business transaction and you want it to be a Successful one.
Your home is going on the market and needs to become a product for sale.

It’s really no different than buying anything else. You do your research, you shop around, you look for the best quality and price, and eventually you find what you’re looking for.       Why?  because  a lot of people are selling the same product.

In order to sell your home successfully, it needs to become a product in the marketplace where buyers can shop and compare. So of course you want to do everything you possibly can to have the edge over your competition. It’s not easy, but remember, it’s a short term marketing strategy so the buyers will pick your product.  The end goal is the sale.

Believe it or not, you have one shot at this.
No matter how good the interior of your home looks, buyers have already judged your home before they walk through the door. You never get a second chance to make a good first impression. Once they walk through that door, you have about 8 seconds to capture their attention before the buyer determines if they want to continue, or move onto the next home.

Spruce up your home’s exterior with inexpensive shrubs and brightly colored flowers.
You can typically get a 100-percent return on the money you put into your home’s curb appeal. Is the yard neat and trimmed? Don’t forget to mow edge and get rid of sick or dying plants. Pull out those weeds, rake the leaves and trim overgrown shrubs, especially if they block windows or the path to your front door. Don’t forget to throw in some mulch or colored stones if needed.

I can’t stress enough how important it is to DE clutter your home before putting in on the market, Less is Best.
One of the most important things to do when selling your house is to de-personalize it. The more personal stuff in your house, the less potential buyers can imagine themselves living there. Get rid of a third of your stuff. This includes family photos, memorabilia collections and personal keepsakes. Get rid of the clutter. Remove the refrigerator magnets, put away the millions of nick naks all over the house, and clear off your kitchen counter tops. Don’t forget the closets, kitchen cabinets, drawers, bath vanities, and shelves — everywhere. Remember, this is no time to be sentimental: if you don’t use it, lose it, store it, box it, or give it away. Remember, you’re trying to sell a product. Potential buyers are seriously put off by clutter. They have a hard time seeing your home and its actual size with all your personal items distracting their eye. You need them to visualize fitting all THEIR personal belongings in this home.

Also, don’t forget the furniture and fixtures when getting rid of clutter — most of us put too much in too little space, which makes a buying prospect think your home is too small. Anything in view is taking up their potential space. Keep it simple.

After you cleared out the clutter and depersonalized, it’s time to make some minor repairs.
I can’t say enough about a fresh coat of paint. Make sure the color compliments the home, keep it simple, keep it light and uniform throughout. If not, definitely touch up the old stains and fix any scratches or holes in the walls. How’s your Roof? Does it need patching or repair? And don’t forget to repair those torn screens or to touch up grout in the bathrooms and on the tile floors. Adjust any cabinets, windows or doors that are out of alignment, and fix any plumbing problems you might have. Don’t bring attention to any possible flaws in the home.

After you’ve made some repairs it’s time to clean.
Your home must look and smell clean. Have the carpets cleaned, polish the floors, scrub the bathrooms, polish the furniture, clean out the cabinets, wash the windows, and clean up those dusty ceiling fans, the kitchen cabinets and the kitchen appliances. In short, clean everything.

Staging simply means arranging your furniture to best showcase the floor plan and maximize the use of space. Evaluate the layout of your home and the condition of the space. Potential buyers cannot always define the space in their minds; you need to clearly define the space for them. Again, less is best. Make sure your furniture placement allows for easy traffic flow and shows the purpose of each room. If you have a family room, make it a family room. Don’t pile a couch, a TV, a computer, a dining room table and a library all into the same room. Keep it simple, keep it clean, Keep it open and clearly define the space. You don’t want to confuse the potential buyer, not even for a second.

Light sells a house.
No one wants to walk into a dreary dark room, let alone live there. Maximize the light in your home. Good light is the one thing that every buyer wants in their new home. Take down those bulky drapes, open the blinds, clean the windows, change the lampshades, increase the wattage of your light bulbs and cut the bushes outside to let in sunshine. Do whatever you have to do make your house bright and cheery

Be sure potential buyers are comfortable when touring your home.
If it’s freezing outside, leave the heat on, if it’s summer, turn on the air conditioner. You want them to have a good feeling when they first enter your home.

Kitchens and Bathrooms DO sell homes. There definitely is some truth to this
The benefits of remodeling your kitchen are endless, and the best part is, you’ll probably get 80% of your money back. It may be a few thousand dollars to replace countertops, as opposed to a buyer trying to knock $10,000 off the asking price if your kitchen looks dated. The fastest, most inexpensive kitchen updates include painting and new cabinet hardware. Use neutral-color paint so you can present buyers with a blank canvas where they can start envisioning their own style. If you only have a little money to spend, buy one fancy stainless steel appliance. Why one? Because when people see one high-end appliance they think all the rest are expensive too and it updates the kitchen.


Your house needs to be “show-ready” at all times – you never know when your buyer is going to walk through the door.
It may be a little inconvenient, but until you accept an offer, you need to continue to market your product. Sometimes you might only get a few minutes’ notice before a buyer shows up. Your home needs to be show ready whenever they want to come, and it has to be in top shape. Remember, you’re selling a product and its only short term. Don’t leave dishes in the sink; make sure the dishwasher is emptied, the bathrooms are sparkling, the beds are made, and the house smells good. It’s a little inconvenient, but it will get your house sold.

Open the blinds, turn on those particular lights that enhance the home, open all interior doors (except closets) to make the home appear larger. Make sure to remove the kids and the pets. I know, but a potential buyer wants to view your home, not your pride and joy. If you do have pets, make sure the litter box is clean, the house smells good, and there are no offensive odors. Purchase an air-neutralizing spray that will help remove odors without creating an overwhelming masking odor. Otherwise they will think you are trying to cover something up.  It can also give buyers the impression that your house is not clean. Clean homes sell!

Hire the Right Agent.
Make sure you have an Agent who is totally informed, aggressive in the Industry and willing to do the work. They must constantly monitor the multiple listing service (MLS), know what properties are going on the market and know the comps in your neighborhood in order to price it correctly and negotiate the contract. Find an Agent who embraces technology – a tech-savvy one who has many tools to get your house sold. Anyone can list a home, make sure you do your research because you want an agent who not only lists it, but also sells it for the best price, in the shortest period of time. If you need help finding an agent in the state you live in, please send me an email.  I’m involved with a network of top producing agents from all over the country, and can ensure you find the right one.

Good Luck, and if you follow most of these tips,  you’ll have a much higher success rate for selling your home.